Privacy Policy

Last updated 12 June 2026

This policy explains how 38-0 (“we”, “us”) handles information when you use our iOS and Android apps and visit our website at 38-0.co (together, the “Service”). 38-0 is operated by Loyalty Apps Ltd, a company registered in England and Wales, with its registered office at 86-90 Paul Street, 3rd Floor, London EC2A 4NE, United Kingdom. We’ve kept this short and plain because the Service collects very little about you.

The short version

38-0 has no accounts and no login. You don’t give us your name, email, or any profile details to play. We don’t run our own analytics servers or build profiles about you. The main data flows come from the third-party advertising and purchase services we use to keep the game free, described below.

Information we handle

Stored on your device only. To make the game work we keep a few things locally on your device:

• your “remove ads” / premium status, so the app remembers your one-time purchase;
• optional run history and gameplay preferences.

This data stays on your device — we don’t receive it on a server. Clearing your app storage removes it.

Collected automatically by our service providers. When you use the apps, the third parties below may receive device and advertising identifiers (for example a Google Advertising ID or an iOS identifier), approximate IP address, device type and operating system, and basic usage and ad-interaction signals. When you visit our website, our host keeps standard server logs (such as IP address and request time) for security and reliability.

The services we use

We rely on a small number of established providers. Each has its own privacy policy that governs the data it collects:

• Google AdMob (in-app ads) — serves and measures advertising and may use advertising identifiers, including for personalized ads where permitted.
• RevenueCat, together with the Apple App Store and Google Play — process the one-time “remove ads” purchase. We receive confirmation that a purchase was made and its status; we never see or store your full payment card details, which are handled by Apple or Google.
• Vercel — hosts the website, and like most web hosts keeps standard server logs for security and reliability.

Advertising and your choices

Ads keep 38-0 free. On iOS, the app will ask your permission through Apple’s App Tracking Transparency prompt before any cross-app tracking; you can decline, and you can reset or limit your advertising identifier in your device settings. On Android, you can reset or delete your advertising ID in your device settings. You can also opt out of personalized Google ads at adssettings.google.com. Declining personalization doesn’t remove ads — it makes them less tailored. The one-time premium purchase removes ads entirely.

Children

38-0 is a general-audience football game and is not directed to children under 13 (or under 16 in regions where that is the threshold). We don’t knowingly collect personal information from children. If you believe a child has provided information through the Service, contact us at hello@loyalty-apps.com and we’ll address it.

Legal bases and your rights

If you’re in the UK, EEA, or a similar jurisdiction, we rely on your consent for personalized advertising, on our legitimate interest in running and securing the Service, and on performance of a contract to complete purchases. Depending on where you live, you may have rights to access, correct, delete, or restrict processing of your personal data, to object to certain processing, and to opt out of the “sale” or “sharing” of personal information for targeted advertising.

Because most of what 38-0 stores lives only on your device, you can exercise much of this yourself by clearing your app storage and adjusting the ad controls above. For anything held by our providers, or to make a request to us, email hello@loyalty-apps.com and we’ll help.

Data retention

On-device data persists until you clear it. Our advertising and hosting providers retain the data they collect according to their own policies and retention periods.

International transfers

Our providers operate globally, so your information may be processed in countries outside your own, including the United States. Those providers use recognized safeguards (such as standard contractual clauses) where required.

Security

We use reputable providers and reasonable measures to protect information. No method of transmission or storage is completely secure, so we can’t guarantee absolute security.

Changes to this policy

We may update this policy from time to time. When we do, we’ll revise the “Last updated” date above. Material changes will be reflected on this page.

Contact

Questions about this policy or your data? Email us at hello@loyalty-apps.com, or write to Loyalty Apps Ltd, 86-90 Paul Street, 3rd Floor, London EC2A 4NE, United Kingdom.

38-0 is an independent, unofficial fan-made game and is not affiliated with, endorsed by, or sponsored by any football league, competition, club, or ratings provider. All trademarks remain the property of their respective owners.